About Novelty Groom
Crafting the ModernGroom's Signature Look
Novelty Groom Collection brings together grooming essentials inspired by men's ethnic wear and wedding couture. From pre-wedding rituals to the final baraat, we design every product to complement royal silhouettes, rich fabrics, and statement jewellery.
Our Mission
We believe every groom deserves a grooming ritual that feels as special as his outfit. Our mission is to create high-performance, camera-ready formulas that respect skin and hair while elevating confidence on the most important days.
Each product is thoughtfully crafted and curated to work seamlessly with long events, stage lighting, and Indian & fusion wedding environments – from haldi and mehndi to reception.
Detail-Obsessed Quality
From fragrance profiles to finish and longevity, every formula is tested to perform under wedding lights, photography, and long celebrations.
Designed for Ceremonies
Our collections are built around real groom journeys – from pre-wedding shoots to reception – so your look feels cohesive across every function.
Styling Support
Our team and partner stylists help grooms and barbers choose combinations that match outfits, themes, and personal style.
Planning a groom look or campaign?
Explore our groom collections online or connect with us for custom curation for weddings, shoots, and store collaborations.